TORONTO — Subway has introduced a new shaved steak — containing no artificial flavours, colours or preservatives — at restaurants across Canada.
This latest product launch is part of the brand’s commitment to remove all artificial colours, flavours and preservatives from its North American menu items over the next 14 months. The brand plans to introduce new ham, roast beef, turkey, chicken strips and chicken patty products to Canadian restaurants next year.
“The new shaved steak we are introducing in Canada is a perfect example of how we plan to continuously improve to serve our customers,” said Elizabeth Stewart, director of Corporate Social Responsibility, Subway. “Removing some of these ingredients will be relatively straightforward. Others will require significantly more effort by the Subway internal R&D team and our partners because of our size and scope. But, we felt it was important to set an ambitious goal as a means to give us something to shoot for and demonstrate our unwavering commitment to wellness.”