Subway Named “Brand of the Year” in 2013 Harris Poll EquiTrend Study


MILFORD, Conn. — Subway Restaurants has been named Brand of the Year in a Harris Poll EquiTrend study.

The distinction marks the ninth consecutive year the sandwich company has received the highest score among quick-service restaurant brands featured in the study, which measures consumer perceptions of more than 1,500 brands in more than 155 categories.

“Receiving such high marks from consumers and being recognized by the well-respected Harris Poll study certainly indicates that we’ve been on the right path,” said Suzanne Greco, VP of Research & Development and Operations, Subway.

The sandwich company was also recently recognized by New York City Mayor Michael Bloomberg and that city’s department of health, for achieving the National Salt Reduction Initiative’s sodium targets for 2012 and its commitment to achieve set targets for 2014.  To date, the sodium in Subway’s “Fresh Fit Sandwiches” has been reduced by 28 per cent while sodium has been slashed by 25 per cent across the entire menu.

Harris Poll EquiTrend is a yearly tracking report that evaluates consumers’s level of engagement. The report offers a complete diagnostic of a brand’s position within and outside of its industry.

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