MILFORD, Conn. — Subway Restaurants is planning to shut down 500 of its U.S. locations this year, even as it plans to expand internationally, according to Bloomberg News.
Last year, more than 800 of the brand’s locations shut down, with the total U.S. count dropping to 25,908.
Subway CEO Suzanne Greco notes that the company is also looking at moving some of its restaurants to more prime areas in an effort to add more customers. In the past, the brand was too focused on restaurant count and instead wants to focus on strengthening its market share.
To grow market share, Subway is focusing on its new loyalty program (launched in the U.S. and Canada), menu innovation and a new store design that emphasizes the company’s commitment to using fresh ingredients.