TORONTO — To date, Subway Canada has removed artificial colours, flavours and preservatives from 28 menu items, adding turkey, chicken and roast beef to its growing roster of toppings, soups and proteins that contain the ‘free from’ claim. The changes are part of Subway Restaurants’ commitment to remove all artificial colours, flavours and preservatives by 2017.
“At Subway we treat each day as an opportunity to improve, innovate and be better than yesterday,” says Kathleen Bell, director of National Marketing, Subway Canada. “From our long-standing sodium reduction initiative to the removal of high-fructose corn syrup in 2014, Subway has consistently worked to better our menu offerings to meet the needs of our guests. The removal of artificial colours, flavours and preservatives and our move to source local ingredients where possible is the natural continuation of Subway Canada’s unwavering commitment to wellness.”
The chain has also strengthened its commitment to investing in Canadian agriculture across the country — introducing Canadian-raised ham, turkey and shaved steak — and is committed to sourcing all roast beef, chicken and meatballs from Canadian producers by the end of the year. The sandwich shops also provides home-grown produce across Canada, where possible.