MILFORD, Conn. — Subway has completed another record-setting year as a result of its multi-year transformation journey, which includes a focus on menu innovation, modernization of restaurants and improvements to its overall guest experience.
The company ended 2022 exceeding global sales projections and achieving eight consecutive quarters of positive sales. Key drivers of its positive sales momentum include new product introductions and growth in digital and non-traditional channels.
Specifically, global results include a 9.2-per-cent increase in same-store sales compared to 2021, and a 29.1-per-cent increase in same-store sales compared to 2020. Additionally, Subway has recorded double-digit growth in global digital sales compared to 2021, and more than tripling since 2019.
North America results include a 7.8-per-cent increase in same-store sales compared to 2021, with the top three combined quartiles up 12.5 per cent. Additionally, Subway has consistently broken the decade-old highest average unit volume (AUV) per week sales records.
Other key accomplishments in 2022 included the launch of Subway Series in the U.S.; rolling out non-traditional platforms, including Subway Grab & Go and smart fridges; and the launch of the brand’s Eat Fresh Re-fresh in Canada.
Heading into 2023, Subway is focusing on strategic brand growth to boost franchisee profitability and protect its position in the market. Subway is planning to re-model an additional 3,600 locations across North America this year.
“There is currently a lot of excitement around the Subway brand amongst fellow franchisees, their teams and guests,” says Dennis Reed, multi-unit Subway franchisee for more than 25 years. “The company’s focus on elevating the guest experience and operations over the past 24 months has resulted in positive feedback about the brand’s updated, energetic and innovative new menu and look, and ultimately, is leading to an increase in traffic and sales at my restaurants.”