TORONTO — Subway is launching its Subway MyWay Rewards program next month. The program will be a customized experience — from how customers join, earn and redeem, to surprise rewards and exclusive offers.
“We know time and money are important to our guests,” says Subway chief Digital officer Carissa Ganelli. “It’s important to us that we deliver a seamless, convenient experience to help our customers get what they want when they want it.”
With an estimated 28,500 participating restaurants in Canada and the U.S., Subway MyWay Rewards will be the largest loyalty program for earning and redeeming rewards in the quick-service restaurant industry.
Customers can join Subway MyWay Rewards through the Subway App, online at subway.com, or in-restaurant with a Subway card. Guests can earn rewards whether they pay via the Subway App, Subway Card, cash or credit. Four tokens are earned per dollar spent and members with 200 tokens automatically receive a $2 reward, which can be redeemed on any menu item.
The new loyalty program will first launch in Canadian restaurants outside of Quebec beginning in March, with a Quebec launch following in late 2018. Subway MyWay Rewards is part of Subway Digital’s work to transform the customer experience through an omni-channel approach, with the integration of the app, remote ordering and in-restaurant kiosks.