VAUGHAN, Ont. — Select Taco Bell locations in Canada will offer alcoholic-beverage options beginning in June 2017. The move, fuelled by five years of consecutive growth, aims to reinvent the way fans and millennials experience dining in their restaurants.
Taco Bell Canada’s flagship store, located at 484 Queen Street W. in Toronto, is expected to be the first location in Canada to introduce alcohol to the menu. Customers aged 19-plus can expect a selection of beer on the menu, with the potential for more beverages to be added later.
“In the last five years, Taco Bell Canada has experienced tremendous growth, growing at 28 per cent, further cementing us as Canada’s number-1 Mexican-inspired restaurant,” says Amanda Clark, general manager, Taco Bell Canada. “This announcement highlights how committed we are to further growing our business and how devoted we are to building deeper relationships with our customers and evolving the way they experience our brand.”
The growth strategy will see the newly opened Taco Bell Canada locations showcasing an overhauled design footprint, featuring updated décor, local artwork, open kitchen layouts, open plating and shareable menus. The new Taco Bell stores will provide increased transparency into how food is prepared, while also simplifying and modernizing the restaurant experience.
“At the core of our new design, we stay true to our Californian heritage. We can’t wait for our fans to see it,” says Clark. “Our initiatives are propelled by what the fans really want and when it comes to dining experiences, we’re not afraid to let millennials take the driver’s seat.”