IRVINE, Calif. — Taco Bell is discontinuing the kid’s menu at its U.S. restaurants. Select restaurants will stop offering the specialized menu this month, while the change is expected to be made nationwide in January.
“As we continue our journey of being a better, more relevant Taco Bell, kid’s meals and toys simply no longer make sense for us to put resources behind,” said Greg Creed, CEO, Taco Bell. “What does make sense is concentrating on expanding choices that meet and exceed the diverse needs of consumers of all ages, without losing focus on what makes us great today.”
According to the company, kid’s meals are not part of its long-term strategy and have had an insignificant impact on system sales. Menu items on the Kid’s Meals Menu will remain available individually on the regular menu, including the Crunchy Taco, Soft Taco, Bean Burrito and Cheese Roll-up.
