Taco Bell Launches $1 Morning Value Menu


IRVINE, Calif. — The team at Taco Bell has launched its new $1 Morning Value Menu, available at its U.S. locations beginning today.

“While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each,” says Marisa Thalberg, CMO, Taco Bell Corp.

The new $1 Morning Value Menu contains new items, including: the Mini Skillet Bowl, Breakfast Soft Taco and Sausage Flatbread Quesadilla. The launch of the $1 Morning Value Menu comes days after reports surfaced that McDonald’s was testing a menu expansion of its all-day breakfast, based on increased sales in the fourth quarter of last year.


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