IRVINE, Calif.— As part of its ongoing commitment to using technology to improve the fast food experience, Taco Bell is launching its ta.co website.
“Innovation has always been a part of Taco Bell’s core, and ta.co is our latest promise to make the brand accessible whenever, wherever and however consumers want it,” said Brian Niccol, CEO, Taco Belll. “At Taco Bell, we’re rooted in delivering delicious, craveable and affordable Mexican-inspired food. We use technology, design and a heavy dose of creativity to deliver on that promise, all while making our brand more relevant to digital savvy customers.”
The ta.co website allows consumers to customize, order and pay in advance, gives them access to a nutrition calculator, and offers the option of exploring new menu combinations. Guests can view the revamped site via mobile, tablet or desktop computers.
