Taco Bell Tests Protein Menu

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IRVINE, Calif. — Taco Bell is adding a little muscle to its menu, testing healthier, protein-packed items in Ohio stores, starting July.

The chain announced in April it would be rolling out healthier options to meet the U.S. government’s nutritional guidelines, which state meals should contain about a third of the daily recommended intake of 2,000 to 2,500 calories per meal.

The new burritos and bowls will have double chicken or steak, with toppings such as corn, guacamole and reduced-fat sour cream. Items contain at least 20 grams of protein and 450 calories, and cost between US$3.59 and $5.19, depending on if the customer orders chicken or steak.

CEO Greg Creed told the Associated Press the new protein-heavy menu will appeal to customers looking for the “performance factor,” who typically buy protein bars and cereals.

The test will run for five to six weeks, with products from the special menu possibly being offered as mainstays next year. Meanwhile, the chain is also testing zero-calorie, non-carbonated beverages such as SoBe Lifewater Yumberry Pomegranate, and Brisk No Calorie Peach Iced Green Tea.

 

 

 

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