Taco Bell U.S. to Launch Breakfast Daypart


IRVINE, Calif. — Taco Bell is entering the highly competitive QSR breakfast daypart and rolling out a Waffle Taco and A.M. Crunchwrap, among a number of other morning offerings.


“Breakfast is the fastest-growing daypart in QSR, and after years of the same old thing, we’re confident our breakfast will wake up customers’ morning routine,” said Chris Brandt, chief marketing officer, Taco Bell. “Taco Bell will bring them a classic breakfast experience, leading with the Waffle Taco and A.M. Crunchwrap but also offer a menu of breakfast burritos, tacos and value offerings, plus a pipeline of new products to continue waking up breakfast options and connecting with our fans.”

The company is planning to roll out the new breakfast menu, starting March 27, at more than 5,500 U.S. locations. Among the aforementioned menu items, the QSR will offer Cinnabon Delights, a Bacon Breakfast Burrito, a Breakfast Burrito with sausage, a Steak and Eggs Burrito, an A.M. Grilled Taco wiwith Bacon, an A.M. Grilled Taco with sausage, a Sausage Flatbread Melt, Hash Browns, coffee and orange juice.



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