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Alix Box Leaves The Second Cup Ltd.

MISSISSAUGA, Ont. — Alix Box, CEO of The Second Cup Ltd., has left the company and stepped down as a director. Garry MacDonald has...

New Committee to Review Second Cup’s Strategic Options

MISSISSAUGA, Ont.—The Second Cup says it has established a special committee to review its strategic options. According to The Toronto Star, the committee was...

Second Cup Records Same-store Sales Increase in Q3

MISSISSAUGA, Ont. — Following a same-store sales decline of 1.3 per cent in Q2, The Second Cup Ltd. recorded a 1.3 per cent improvement...

Second Chances: Retail Veteran Alix Box is Reinventing Second Cup

If you know the enemy and know yourself, you need not fear the results of 100 battles.” The classic line, written in Sun Tzu’s...

Second Cup Hosts Skating Party with Elvis Stojko

TORONTO — Three-time World Champion figure skater Elvis Stojko recently teamed up with Second Cup Coffee Co. to host a special Welcome to Canada...

The Second Cup Ltd. Reports First Positive Same-store Sales Quarter since...

MISSISSAUGA, Ont. — The Second Cup Ltd. reported an increase in same-store sales of 0.2 per cent during the fourth quarter of 2015, the...

From Skid Row to Success, and Other Lessons Learned at the...

MISSISSAUGA, Ont. — Nearly 40 years ago, Frank O’Dea found himself living in a 50-cent-a-night flophouse at the corner of Toronto’s Jarvis and Shuter...

Second Cup Focuses on Café of the Future Amidst Sales Slump

MISSISSAUGA, Ont. — Second Cup’s pilot café of the future in downtown Toronto has reported a 43-per-cent increase in sales year-to-date, but the rest...

Second Cup Posts Sales Slump

MISSISSAUGA, Ont. — Second Cup has spent the past year in transition, from introducing a rebranded “café-of-the-future” concept dubbed Second Cup Coffee Co., to...

Second Cup CFO Resigns

MISSISSAUGA, Ont. — Steven Boyack is resigning as CFO of Second Cup, effective Jan. 2. "I sincerely thank Steve for his contributions to Second Cup,"...