Tag: Alix Box
Second Cup Premiers Social, Artistic Café Concept
TORONTO — Second Cup is debuting its revamped, modernized café, with a fresh new name, new look and a more social experience.
The Second Cup...
Second Cup Unveils Three-Year Plan and Share Offering
MISSISSAUGA, Ont. — Second Cup is embarking on a three-year plan that execs hope will bring the brand to the top of its game.
Its...
Second Cup Acquires 17 Franchised Cafés
MISSISSAUGA, Ont. — In an effort to gain back market share, the team at Second Cup has been making a series of changes at...
Second Cup Unveils Flat White Beverage
TORONTO — Who says you can’t wear white after Labour Day? Second Cup hosted an all-white shindig this morning at its 289 King St....
Second Cup Expands Its Leadership Team
MISSISSAUGA, Ont. — Alix Box, CEO of Second Cup, has announced that the company is adding new talent to its leadership team as part of its transformation in restoring the company and its profitability.
Second Cup Announces Economic Transformation
MISSISSAUGA, Ont.— Second Cup has announced the first steps in the transformation of its economic model. The Canadian specialty coffee retailer aims to improve its performance, franchisee satisfaction and profitability.
Second Cup Announces New President
MISSISSAUGA, Ont. — There’s a new president and CEO set to take the helm at Second Cup, as Stacey Mowbray plans to leave the...
