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Lay’s Partners with Swiss Chalet to Create the Ultimate Canadian Chip

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TORONTO — Lay’s and Swiss Chalet have partnered to create the Lay’s Chalet Sauce potato chips —available only at participating Swiss Chalet restaurants. “Lay’s is...

Frito Lay’s Wins Best of the Best Award

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TORONTO — Frito Lay’s “Viralocity” campaign was recently awarded the Canadian Marketing Association’s Best of the Best Award.The goal of the campaign, developed by...