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Lay’s Partners with Swiss Chalet to Create the Ultimate Canadian Chip

TORONTO — Lay’s and Swiss Chalet have partnered to create the Lay’s Chalet Sauce potato chips —available only at participating Swiss Chalet restaurants. “Lay’s is...

Frito Lay’s Wins Best of the Best Award

TORONTO — Frito Lay’s “Viralocity” campaign was recently awarded the Canadian Marketing Association’s Best of the Best Award.The goal of the campaign, developed by...