It’s often been said that if you don’t innovate, you stagnate. Never has this maxim been as true as it is today when the rate of change is fast and furious. New ideas, new approaches and new undertakings are part of every business person’s lexicon — and if they’re not, they should be. In fact, in the competitive landscape that is today’s reality, new is seemingly the most used word in the vocabulary — to the point that it is often overused, and sometimes its meaning is also obfuscated. After all, what is truly considered new? Is something truly new if it’s only been tinkered with slightly? Regardless of the semantics, the point that needs to be underlined is that today’s über-demanding consumers hunger for products that are uniquely different and special, just as they crave experiences that can’t be easily replicated. Today’s customers are looking for novel interpretations and spins on the ‘same old, same old,’ on basically everything, ranging from menu items to the way restaurants look and feel to how staff communicates with customers.