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Second Cup Focuses on Café of the Future Amidst Sales Slump

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MISSISSAUGA, Ont. — Second Cup’s pilot café of the future in downtown Toronto has reported a 43-per-cent increase in sales year-to-date, but the rest...

Second Cup Launches New Rewards Program with Mobile App

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MISSISSAUGA, Ont. — In a bid to enhance its customers’ coffee experience, Second Cup Ltd. has launched Second Cup Coffee Co. Rewards, a free...

Second Cup Posts Sales Slump

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MISSISSAUGA, Ont. — Second Cup has spent the past year in transition, from introducing a rebranded “café-of-the-future” concept dubbed Second Cup Coffee Co., to...

Second Cup Premiers Social, Artistic Café Concept

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TORONTO — Second Cup is debuting its revamped, modernized café, with a fresh new name, new look and a more social experience. The Second Cup...

Second Cup Unveils Three-Year Plan and Share Offering

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MISSISSAUGA, Ont. — Second Cup is embarking on a three-year plan that execs hope will bring the brand to the top of its game. Its...

Second Cup Acquires 17 Franchised Cafés

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MISSISSAUGA, Ont. — In an effort to gain back market share, the team at Second Cup has been making a series of changes at...

Second Cup Unveils Flat White Beverage

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TORONTO — Who says you can’t wear white after Labour Day? Second Cup hosted an all-white shindig this morning at its 289 King St....

Second Cup Expands Its Leadership Team

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MISSISSAUGA, Ont. — Alix Box, CEO of Second Cup, has announced that the company is adding new talent to its leadership team as part of its transformation in restoring the company and its profitability.

Second Cup Announces Economic Transformation

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MISSISSAUGA, Ont.— Second Cup has announced the first steps in the transformation of its economic model. The Canadian specialty coffee retailer aims to improve its performance, franchisee satisfaction and profitability.

Second Cup Announces New President

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MISSISSAUGA, Ont. — There’s a new president and CEO set to take the helm at Second Cup, as Stacey Mowbray plans to leave the...