CHICAGO — According to a recent report by Technomic, takeout and delivery could drive sales rather than cannibalize dine-in occasions, so long as operators are willing to adapt to shifting demands and meet consumers’ expectations for convenience, food quality and more.
The 2018 Canadian Takeout & Off-Premise Consumer Trend Report shows that while dine-in service remains common, consumers are increasingly seeking the convenience of takeout and delivery and, to capitalize on this trend, operators are adapting their menus and operations to satisfy differing needs.
“Consumers typically have different needs when ordering to-go than when dining in, creating opportunities for brands to broaden their reach by adding or expanding takeout and delivery service,” explains Anne Mills, senior manager of Consumer Insights at Technomic. “To maximize sales potential and ensure consistent execution across dine-in, takeout and delivery, operators will invest in packaging, add items geared toward on-the-go consumers and redistribute labour and workspaces to fulfill off-premise orders.”
Key takeaways from the report include:
- 41 per cent of consumers order food either for takeout or delivery at least once a week
- 46 per cent of 18- to 34-year-olds agree to some extent that they’re ordering delivery from a wider variety of restaurants now than two years ago
- 55 per cent of consumers agree to some extent that they’re concerned about the quality and freshness of food delivered via third-party delivery services