Technomic Releases Center of the Plate Report

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CHICAGO — Technomic has released its 2019 Canadian Centre of the Plate Consumer Trend Report, which indicates the growing popularity of alternative proteins will increasingly encroach on beef and pork’s share of the plate.

“We are seeing a rise in vegetarian or vegan dishes, which have primarily impacted beef and pork consumption. But the impact will broaden going forward as plant-based substitutes emerge for other categories,” explains Anne Mills, senior manager of Consumer Insights at Technomic. “Consumers are far more likely to prepare vegetarian or vegan dishes at home than source them from foodservice, pointing to a gap in menus. While offering just a couple plant-based dishes can minimize veto votes, providing a wider variety of options will help build a loyal following among a growing customer base for plant-based meals or snacks.”

Technomic research found consumers consider chicken and seafood to be almost equal in healthfulness, with beef and pork being perceived as least healthy. Data also indicated that additive-free health claims are top purchase drivers across all meats.

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