The 2018 NRA Show Preview


This year’s National Restaurant Association Show 2018 (NRA Show) will showcase the latest innovations and solutions for today’s highly competitive North American foodservice and hospitality market, as well as offer seminars and presentations highlighting best practices to stay competitive.

Approximately 66,000 foodservice professionals from around the world are expected to attend this year’s show — held at Chicago’s McCormick Place from May 19 to 22 — to network with 2,300 exhibitors representing more than 900 product categories.

In keeping with the show’s focus on innovative solutions and new technologies, NRA is launching a new program, the Restaurant Revenue Growth Conference (May 19 to 20). Created for restaurant leaders and owners, the conference will look at tools, resources and strategies for delivering growth and profits and feature keynote speakers Billy Beane, executive vice-president of Baseball Operations for the Oakland A’s, as well as restaurateur and concept developer Jon Taffer. They will offer insights into monetizing social media to increase guest visits; menu innovation and engineering; improving beverage and alcohol programs to drive sales; and using loyalty programs to drive diners back to your restaurant.

This year’s Signature ’18 keynote panel will be headed-up by NRA president and CEO Dawn Sweeney, who asked industry leaders for insights about the future of foodservice and best practices needed to stay ahead of the curve.

Specialty areas and pavilions — grouped by top trends, products and emerging technologies — include the American Food Fair, BAR at NRA Show and the 20,000-sq.-ft. Bellavita Italian Pavilion, which will showcase Italian food-and-beverage producers and offer wine-focused educational sessions.

The Foodamental Studio offers two days of hands-on workshops and, back for a fourth-year, Startup Alley highlight onnovativestartups in the restaurant-technology space.

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