Dubai, UAE — Toronto-based fast-casual brand, The Chickery, has signed a franchise deal for 20 units in the UAE and Qatar — its first franchisee in the Middle East.
Saleh Al-Samadi of Alsamadi Group – hospitality division, is also the master franchisee for Big Smoke Burger in the UAE and Qatar. “We saw a tremendous gap in the market for high-quality, fresh chicken. The superior food quality and combinations really solidified our choice to invest in The Chickery,” says Al-Samadi.
“Chicken is ‘the next burger’ and we expect to see a rise in chicken menu items in 2017,” says Dan Rowe, CEO of the franchise-development company Fransmart. “This is a great time to bring The Chickery to Dubai and we are excited to offer this better chicken concept to the UAE.”
The company is currently exploring real-estate options throughout Dubai and expects to have its first location open in 2017.