The Evolution of Eating


TORONTO — A recent NPD Group report, A Look into the Future of Eating — Canadian Marketplace, shows eating patterns over the next decade will be influenced by the behavioural changes that accompany aging.

The report from the research firm examined 13 groupings of food and beverage, including simple breakfast foods and centre-of-plate proteins, and used NPD’s proprietary forecasting technique to determine what meals will flourish and what will fade. The foods expected to come out on top in the next 10 years are salty/savoury snacks and easy meals, such as yogurt and snack bars. Two food groups with a less promising prognosis are heat-and-eat breakfast and combination dishes.

“As different generations age, corresponding changes in their life stage will have a major impact on what and how they eat,” said Joel Gregoire, food and beverage industry analyst, The NPD Group. “Understanding the forecast, along with the consumer groups who drive the forecast, will enable food and beverage companies to develop long-range plans in terms of their overall product portfolio, positioning and innovation, and take actions now to impact the future.”   

The report found Post Millennials will be more likely to eschew conventional meals, while Gen X’ers are expected to increase their consumption across the board. Boomers are expected to gravitate towards convenient meals.


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