TORONTO — The Parmigiano Reggiano Consortium has secured international celebrity chef David Rocco as its newest Canadian brand ambassador.
For the past 20 years, Rocco has built a distinguished career as a chef, television icon and culinary advocate. Not only does Rocco have a flair for developing unique Italian dishes, but he also has a keen global palate and understands that Parmigiano Reggiano can be used in other cultural dishes as an ingredient, not just a topping.
In his capacity as the official brand ambassador in Canada, Rocco will help educate and delight audiences about the variety of applications for Parmigiano Reggiano and spread awareness to Canadians on the diverse maturations. He’ll be attending a series of events throughout 2024 and developing original recipes with Parmigiano Reggiano as the hero product.
“We’re absolutely delighted to be working with David Rocco,” says Nicola Bertinelli, president at The Consortium of Parmigiano Reggiano. “We know his passion for the brand is genuine and truly understands the rich heritage and authenticity of the cheese and its many uses in everyday cuisine.”
“I’ve had a love affair with Parmigiano Reggiano probably since the day I was born, so this partnership is a natural fit,” says Rocco. “I’ve travelled to northern Italy, and had the pleasure of visiting several dairies, where they produce this incredible cheese, so I’m looking forward to increasing the awareness of this PDO product to gastronomes and mainstream consumers alike.”