The Star: Freshii Offers to Donate Profit on Potential Site


TORONTO — Freshii founder and CEO, Matthew Corrin, has grabbed the attention of Toronto’s city councillors who are searching for a unique restaurant to open in Nathan Phillips Square. The young entrepreneur is proposing to open a Freshii in the prized location and donate its profit to the city, reports The Star.

“The city’s been great to us,” Corrin, told The Star. “We think this is a great opportunity to give back,” he said, adding that he would stipulate the proceeds go to environmental or health-promotion initiatives.

As part of the $51-million overhaul of the square, the city put out a request for proposals and received four bids. Hero Burger scored the highest, but councillors voted to cancel the bidding process and compile a new request for proposals. Councillors are looking for a concept that’s unique, diverse and offers a memorable culinary experience. []

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