The Star: Susur Lee To Helm Cafeteria Rebranding Program


TORONTO — Susur Lee is the face of a new ‘My-Food-My-Way’ campaign as he has been charged with spicing up school cafeterias, reports the Toronto Star.

The chef of Toronto’s Lee restaurant signed on to help turn empty cafeterias into bustling hubs of activity, with student-driven menus. “He’s our own Jamie Oliver, only from Toronto — Susur’s an important chef, and we hope he’ll work with students in ‘teaching kitchens’ down the road,” said John Weatherup, president of the Canadian Union of Public Employees 4400, the organization leading the campaign.

As part of the campaign, students are being asked about their cafeteria preferences via Twitter, Facebook and QR codes on subway platforms. “Students are telling us all sorts of ways to make cafeterias more inviting,” marketing consultant Ahmad Ktaech, whose firm, K&Co, created the social media campaign, told The Toronto Star. So far, there have been suggestions for free Wi-Fi, moveable furniture, better lighting and music.

In addition to Lee’s culinary expertise, there will be input from advisors from businesses, the city health department, the Toronto District School Board and provincial ministries of education and health.

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