Jordan Thompson
Regional Digital Marketing manager, Talent Acquisition, Fairmont’s Canadian Western Mountain Region, Banff, Alta.
Jordan Thompson’s passion for marketing has allowed him to thrive in the hospitality industry, especially at a time when it’s become increasingly important for hospitality businesses looking to grow and attract the next generation of workers.
In his current role as the regional Digital Marketing manager, Talent Acquisition of Fairmont’s Canadian Western Mountain Region, Thompson develops recruitment marketing strategies for Fairmont Banff Springs, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, Fairmont Chateau Whistler and The Rimrock Resort Hotel. His compelling campaigns, which blend digital and traditional platforms, have proven to be successful time and time again.
“For 2022, Canada’s Western Mountain Region needed to recruit [more than] 3,000 new employees,” says Gregory Resch, regional VP and GM, Fairmont’s Canadian Western Mountain Region. “While most of our industry in Canada and the U.S. was struggling to find barely enough people to survive, our region was fully staffed with more applicants than ever before and more people looking to join versus what we had openings for.”
Thompson’s leadership, creativity and ability to think critically about the way jobs are advertised will continue to drive results in Fairmont’s Canadian Western Mountain Region. Undoubtedly, his successes and best practices will ripple throughout the wider industry.
