TORONTO — This year will mark the 30th anniversary of Tim Hortons Camp Day and on July 21, 100 per cent of proceeds from sales of hot coffee and iced coffee will support Tim Hortons Foundation Camps.
Over the past 30 years, $212 million has been raised through Camp Day, which has helped Tim Hortons Foundation Camps support more than 300,000 youth between the ages of 12 and 16.
“Through the generosity and support of Tim Hortons’ guests and restaurant owners, we’re so proud of the incredible impact Camp Day makes in helping our foundation empower thousands of youth across Canada,” says Axel Schwan, president of Tim Hortons. “Raising over $212 million to date through Camp Day is an amazing achievement and we’re so excited to welcome guests in our restaurants on July 21 to make this year’s fundraiser the best yet.”
Tim Hortons has also launched a Camp Day awareness campaign that features real program participants sharing how their camp experiences were less about fun and games, and more about building confidence, courage and resilience.
“I am humbled and inspired by the young people at our camps,” says Graham Oliver, president, Tim Hortons Foundation Camps. “They’ve faced incredible challenges and still discover reserves of strength and resilience and hone skills that will guide them through life. I’m proud to say that for 30 years, Tims camps have been there for them.”
In addition to purchasing hot or iced coffee on July 21, Tim Hortons’ customers can also donate to the cause in the following ways:
- Starting July 7, customers can purchase a Camp Day bracelet for $2 and 100 per cent of proceeds go to Tims Camps
- Customers can round up their order to the nearest dollar on any order, with 100 per cent of the balance going to Tims Camps
- Customers can make a one time or monthly donation online at timscamps.com