Tim Hortons Encourages Canadians to Pay-it-Forward

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OAKVILLE, Ont. — In celebration of National Coffee Day, Tim Hortons will start a pay-it-forward chain by releasing 100 special-edition Tim Cards across the country with the goal of sharing at least 10,000 free coffees in 10 days.

“There is nothing more quintessentially Canadian than spreading kindness and our guests demonstrate this generosity in our restaurants every day,” says Sami Siddiqui, president, Tim Hortons Canada. “This National Coffee Day, we’re excited to continue the pay-it-forward movement along with our guests by encouraging them to enjoy and share a free coffee on us.”

Starting Sept. 29, card recipients will be encouraged to first treat themselves to a free coffee using the Tim Card, and then pass the card along to a friend or stranger to do the same. The pay-it-forward chain will continue until 10,000 cups of coffee have been shared, or 10 days have passed, whichever comes first.

“We’re relying on our guests to keep the pay-it-forward Tim Cards moving across the country, one act of kindness at a time,” says Sam Heath, head of Marketing for Tim Hortons Canada. “We’re looking forward to seeing how quickly Canadians can treat each other to 10,000 free coffees or more. Hopefully there are a lot of special moments created along the way.”

Guests are encouraged to share their pay-it-forward stories online at everycup.ca and on social media using #WhyWeBrew. A special Snapchat Geofilter is also available in Tim Hortons’ restaurants across Canada so guests can snap and share pictures on National Coffee Day.

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