TORONTO — Tim Hortons is introducing improvements to its breakfast line-up designed to deliver better taste and value.
These new quality improvements include crispier, naturally smoked bacon and new, fluffy English muffins with butter. The improvements are part of the brand’s ‘Back-to-Basics’ strategy announced earlier this year and include a commitment to make the menu free from colours and flavours from artificial sources.
“More Canadians eat breakfast at Tim Hortons than any other restaurant and we take pride in providing convenient, high-quality and affordable options for Canadians on the go,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
Tim Hortons is also implementing new training and standards to improve the consistency and quality of breakfast offerings, including making breakfast sandwiches tastier by buttering each one.