Tim Hortons Integrates QR Codes into Camp Days Awareness Campaign


NEW YORK — Scanbuy Inc., the global leader in mobile marketing solutions, supported Tim Hortons’ 31st annual Camp Day yesterday. Restaurant owners in Canada and the U.S. donated 100 per cent of hot and iced-coffee proceeds to support Tim Hortons Foundation Camps.

This year, QR codes were integrated into the Camp Day awareness campaign to help guests learn about the initiative and donate to the effort. The QR codes were featured on point-of-purchase materials and other marketing collateral.

“We are excited about integrating QR codes into Camp Day awareness,” says Shannon Hall, executive officer, Fundraising at Tim Hortons Foundation Camps. “The easier it is for guests to learn about Tims Camps, the more likely they are to support our efforts to change the lives of youth that need us most.” 

“Our involvement with Tim Hortons Foundation Camps is the perfect match for our company culture,” says Maryann Moschides, Chief Marketing Officer and general manager for Scanbuy Inc. “We are always thrilled when our technology is used to support such an important cause.”

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