OAKVILLE, Ont. — After eight years and more than $7 million invested towards providing coffee farmers in Guatemala, Honduras, Brazil and Colombia with essential business skills in bringing their product to market, Tim Hortons has introduced its Partnership Blend coffee, sourced entirely from its partner farmers.
“The Coffee Partnership was conceived eight years ago with the singular purpose of improving the lives of small-scale coffee farmers by tackling the economic, social and environmental aspects of farming,” said Bill Moir, chief brand and marketing officer, Tim Hortons.
“Through our partnership projects, we have been working directly with farmers in the regions where we source our coffee to help them improve farming practices [and] produce higher volumes and better quality coffee while respecting the environment. We have seen our approach become critically important to small-scale farmers in Latin America, especially as they have been facing changing growing conditions over the past years.”
The Partnership Blend is a medium-body java, with notes of cocoa and nuttiness. It’s available across Canada in a ground-coffee format, in a 343g bag for $7.69 (with $1 from every purchase benefiting the Tim Hortons Coffee Partnership).