OAKVILLE, Ont. — Tim Hortons has two new programs — a Double Double Visa card, launched in participation with CIBC, and a Dark Roast coffee test in Quebec.
“At Tim Hortons we are focused on bringing forward innovations and technology that will help make our guests lives easier,” said David Clanachan, COO, Tim Hortons.
To use the card, cardholders press the button on the front to pay for purchases anywhere Visa is accepted. One per cent of each dollar spent is converted into Tim Cash rewards, redeemable at Tim Hortons.
The chain has also launched a new Dark Roast coffee in Quebec. The launch is a continuation of the Dark Roast test pilot, which began last October in London, Ont. and Columbus, Ohio. Tim Hortons Dark Roast is a premium blend made from 100-per-cent Arabica beans, roasted to bring out the full flavour.
“Our research shows Quebec coffee drinkers have an affinity toward darker roasts, making Quebec the ideal market in which to extend the pilot of our Dark Roast blend,” said Roland Walton, president, Tim Hortons Canada.