OAKVILLE, Ont. — Canadians and Tim Hortons restaurant owners have come together to show their support following the Humboldt Broncos tragedy. The brand raised $801,066 from Humboldt-Broncos-Strong-doughnut purchases and guest donations for The Humboldt Hockey Club in Saskatchewan.
“We are humbled by the remarkable showing of support from our restaurant owners and guests for the Humboldt community following this unimaginable tragedy,” says Sami Siddiqui, president, Tim Hortons Canada. “It was incredible to see the response from our guests, with some buying hundreds of doughnuts at a time. We are so thankful to Canadians for all of their contributions and we are proud of our restaurant owners for making this happen.”
Participating locations in all 10 provinces donated the full $1 from every doughnut sold. The Humboldt-Broncos-Strong doughnut is the highest grossing doughnut-fundraising initiative in Tim Hortons history. Tim Hortons will present the funds to the Humboldt Broncos Hockey Club on April 23. The funds raised through doughnut sales is in addition to Tim Hortons’ corporate donation of $50,000.