TORONTO — Tim Hortons’ annual Smile-Cookie campaign raised a record-breaking $7.8 million. Participating restaurants across the country sold the cookies for $1 plus tax, with all proceeds donated by restaurant owners to local charities, hospitals and community programs.
“The Smile Cookie campaign highlights not just the power of a smile, but the amazing generosity of Canadians,” says Alex Macedo, president, Tim Hortons. “We’re so thankful that we are able to play a role in raising millions of dollars to make a real difference in communities across the country.”
The campaign started in 1996 as a way to raise funds for the Hamilton Children’s Hospital in Ontario. Since then, the program has grown to become a nation-wide fundraising event providing support for more than 500 Canadian charities and community programs. This year’s charities include the Children’s Breakfast Clubs in Toronto, the Jim Pattison Children’s Hospital Foundation in Saskatoon and the Children’s Wish in Montreal.
A complete list of charities benefitting from this year’s Smile-Cookie campaign is available here.