TORONTO — For this year’s annual Camp Day campaign, Tim Hortons restaurant owners raised about $12.4 million, topping last year’s total of nearly $11 million.
Since the original launch, the campaign has now raised approximately $225 million and has helped support more than 300,000 youth between the ages of 12 and 16 through a multi-year camp and current eCamp-based program.
“Camp Day has grown to become one of the most important days of the year for all of us at Tim Hortons and we’re so grateful that Canadians turned out in huge numbers to support the 30th anniversary of this life-changing campaign,” says Axel Schwan, president of Tim Hortons.
“Even though many of our loyal guests are still experiencing disrupted day-to-day routines, it was incredible how many familiar faces turned out to our restaurants to support Camp Day, just as they’ve done year after year,” says Graham Oliver, president of Tim Hortons Foundation Camps and restaurant owner. “It’s really gratifying that Canadians share our passion for the incredible work that Tim Hortons Foundation Camp does. Tims Camps open doors for achievers, trailblazers, leaders and doers and enable young people to become their best, most empowered selves.”