Tim Hortons Smile-Cookie Campaign Breaks Fundraising Record

Tim Hortons Smile cookies in the shape of a maple leaf

TORONTO — The Tim Hortons Smile Cookie Campaign has raised more than $15 million to support more than 600 local charities and community groups across Canada, a new record for the annual campaign.

Since first raising funds to support Hamilton Children’s Hospital in 1996, the annual Smile Cookie Campaign has raised more than $92 million for various charities and organizations to date.  Recipients include local hospitals, community care organizations, food banks and schools.

Once again, Ryan DiTommaso’s Tim Hortons restaurant in Dunnville, Ont. sold the most Smile Cookies this year, totalling 56,000. The sales will be donated to the Dunnville Hospital and Healthcare Foundation.

“We were thrilled last year to set a new Smile Cookie record by raising more than $12 million during the week-long campaign. And thanks to the dedication and passion of the Tim Hortons community, we raised over $15 million this year, with 100 per cent of all proceeds donated to local charities and community groups right in your neighbourhoods,” says Axel Schwan, president of Tim Hortons. “I could not be prouder of what we’ve accomplished together with Tim Hortons restaurant owners, their team members and volunteers, and Tims guests.”

Tim Hortons restaurant owners will present their charity partners with Smile Cookie cheques over the coming weeks.

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