Tim Hortons’ Smile Cookie Campaign Raises $7.2 Million

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OAKVILLE, Ont. — The 2016 Tim Hortons Smile Cookie campaign — which ran from Sep. 12 to 18 in support of 460 local charities, hospitals and community programs — raised a total of $7.2 million from sales of its $1 chocolate chunk Smile Cookies, beating last year’s total of $6.3-million.

This year, Tim Hortons also sold Smile Cookie car decals for $1 and encouraged tech-savvy customers to take Smile-Cookie selfies with its special Snapchat geofilter.

The Smile Cookie campaign has been running since 1996, when Tim Hortons first decided to raise money to help the Hamilton Children’s Hospital in Ontario. Since then, the company has helped hundreds of local charities, including the Stollery Children’s Hospital Foundation and the Children’s Breakfast Clubs.

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