Tim Hortons Smile-Cookie Campaign Returns


TORONTO — From Sept. 13 to Sept. 19, 2021, Tim Hortons restaurant owners will donate 100 per cent of the proceeds from the sales of Smile Cookies to charities and community groups across Canada, including hospitals, community-care organizations, food banks and schools.

“Every year, Tim Hortons restaurant owners and their team members are so excited to decorate our delicious chocolate-chunk cookies with blue eyes and pink smiles so we can support hundreds of charities across Canada,” says Hope Bagozzi, Chief Marketing Officer at Tim Hortons. “With the help of our guests, we’re hoping to make this the most successful Smile-Cookie campaign in Tim Hortons history.”

Tim Hortons restaurant owners have now raised more than $65 million through Smile-Cookie campaigns, including a record-breaking $10.56 million raised last year alone.

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