Tim Hortons Smile Cookie Campaign Returns

Tim Hortons Smile cookies in the shape of a maple leaf

TORONTO — Tim Hortons’ annual Smile Cookie campaign has returned. Until Sept. 25, the campaign will raise funds for 665 charities and community groups across Canada, including local hospitals, community-care organizations, food banks and schools. This year, Canadian Olympians and World Champions Penny Oleksiak and Marie-Philip Poulin have teamed up with the company to support its campaign.

Since 1996, the Smile Cookie campaign has raised more than $77 million across North America and a record $12 million last year alone. Ryan DiTommaso’s Tim Hortons in Dunnville, Ont. sold the most Smile Cookies in Canada last year (48,000), with a population of only 6,000.

“As someone who grew up with Tim Hortons and has enjoyed many Smile Cookies over the years, I’m so excited to be supporting this year’s campaign and encouraging Canadians to treat their family and friends to some delicious Smile Cookies while supporting an amazing cause in their community,” says Oleksiak.

“I’m so excited to cheer on Tim Hortons restaurant owners, team members and volunteers and get involved myself to help sell as many Smile Cookies as possible to make a difference in so many communities,” says Poulin.

“At Tims, we’re incredibly proud of our annual Smile Cookie initiative that directly impacts every community in which we operate,” says Axel Schwan, president of Tim Hortons. “With the support of guests, restaurant owners, team members and volunteers across the country, we look forward to directly supporting hundreds of organizations in communities across the country.”

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