TORONTO — Tim Hortons has begun testing new Beyond Meat breakfast offerings at select locations. Pending the success of the test, the new offerings are slated to roll out to restaurants across Canada by the end of the summer.
The new products feature the 100-per-cent plant-based Beyond Meat Breakfast Sausage patty and include the Beyond Meat Breakfast Sandwich, Beyond Meat Farmers Breakfast Wrap and Beyond Meat Vegan Sandwich.
“Canadians are looking to incorporate plant-based options into their diets and we’re thrilled to partner with Beyond Meat to test three Beyond Meat breakfast sandwiches — including an entirely vegan offering, if the market test confirms the potential we see for the platform,” says Alex Macedo, president of Tim Hortons. “With roughly 4,000 locations in Canada, we’re looking forward to being able to offer Canadians from coast-to-coast a truly accessible meat alternative that they can feel good about.”
In addition to the Beyond Meat test products, Tim Hortons has also introduced high-protein Omelette Bites to its “Breakfast Anytime” menu. The new menu item is available in two flavours — Bacon & Cheese and Spinach & Egg White — which guests can mix and match when ordering. Each order includes two Omelette Bites ($3.49).