OAKVILLE, Ont. — Tim Hortons has announced an international master licensing agreement to open some 120 units with Dubai-based Apparel Group.
“Our top strategic priority is continuing to grow our Canadian and U.S. businesses, which are the primary drivers of shareholder value. We also believe there is an opportunity over the long-term to explore international opportunities and seed the Tim Hortons brand in various markets outside of North America,” said Don Schroeder, president and CEO of Tim Hortons. “Our partners at Apparel have considerable knowledge of the local markets and consumer expectations and have introduced world-leading brands to the GCC.”
The agreement includes countries from the Gulf Co-operation Council (GCC), such as the United Arab Emirates, Qatar, Bahrain, Kuwait and Oman and calls for five locations to open this year.
Apparel Group operates more than 600 stores in 14 countries under some 50 brand names, including Cold Stone Creamery, Tommy Hilfiger and Kenneth Cole.