BANGKOK — Tim Hortons has announced an exclusive master-franchise and development agreement with WeEat Company to develop the Tim Hortons brand in Thailand.
“We’re very excited to grow the Tims brand in Thailand as part of our broader global growth strategy,” says Alex Macedo, president of Tim Hortons. “Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country.”
Operated by WeEat Company, the brand will look to replicate its recent successes in other international markets with its hot-and-cold-beverage platform and its localized food menu. Earlier this year, Tim Hortons opened its first restaurant in China.
“We’re proud to partner with Tim Hortons to launch and develop this great brand in Thailand. We look forward to opening the doors of our first Tim Hortons restaurant and sharing Canada’s favourite coffee with our guests,” says Nick Wattanavekin, CEO of WeEat Company.