TORONTO – Tim Hortons has unveiled a new sustainability platform called Tims For Good. The program is designed to promote continuous improvement at Tim Hortons.
“We’re proud to be a part of virtually every community across Canada and recognize that given our scale, we have a responsibility and the privilege to contribute to building a more sustainable path forward for the country,” says Axel Schwan, president of Tim Hortons.
Tims For Good focuses on three main pillars: people and community, food-and-beverage quality and the preservation of the planet.
“Whether it’s through a massive initiative like ending double cupping and eliminating the use of 200 million cups a year, or how Camp Day and Smile Cookie have collectively raised over $275 million to support Canadian youth and local charities — one cup of coffee and one cookie at a time — Tims For Good reflects our mission to seek out all the small and big initiatives we can to make an impact in the Canadian communities where we serve,” says Schwann.