Tims Rewards Introduces Gifting Feature


TORONTO — Tim Hortons has launched a feature allowing Tims Rewards members to use their points to send a digital gift to family and friends.

The ‘Tims It Forward’ feature is available through the brand’s app and website and offers a range of product options. All the gift-giver needs is the recipient’s email address to send the offer. A Tims It Forward gift can be accepted via email and activated after signing into your Tims Rewards. Those who aren’t Tims Rewards members can redeem their gift via a one-time QR code sent to their email.

Eligible menu items include:
• classic doughnuts and cookies — 50 points each
• brewed coffee, tea and premium baked goods — 70 points each
• hot chocolate, French Vanilla and iced coffee — 100 points each
• frozen beverages, espresso-based beverages and a 10-pack of Timbits — 140 points each

“Every year, we hear stories about guests who pay it forward by purchasing the order for the person behind them at the drive-thru, so we wanted to put a spin on the acts of kindness we see happen at restaurants and give guests an even more personal experience to treat those who they think deserve it most,” says Hope Bagozzi, Chief Marketing Officer, Tim Hortons. “Tims It Forward is a unique way of surprising your family and friends with a free Tim Hortons pick-me-up, either during this holiday season or in the future.”

To celebrate the launch, all new and active members of the Tims Rewards program will receive an offer to earn 50 bonus points, which can be activated and redeemed in the app.

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