Tomorrow Brew Co Launches New Craft Beer to Support Ukraine


TORONTO — Tomorrow Brew Co has launched a new craft beer called Make Peace Not War as its third entry in its BREW AID charitable series. Product will be available at LCBO stores across Ontario, and $0.25 from each can sold will be donated to the Canadian Red Cross to support Ukrainian humanitarian aid.

Through its BREW AID charity series, Tomorrow Brew Co has donated net sales proceeds to various charities. Previous BREW AID products include Home Ice Advantage in support of Hockey Helps the Homeless programs and At the Ready in support of Wounded Warriers Canada and its mental-health programs for first responders and military veterans.

“We’re just a small family company but have been deeply moved by this crisis and its impact on Ukrainian families. We knew we had to do something right away to help. Many are suddenly lacking basic necessities and we all need to step up and support them,” says Ian Macdonald, president of Tomorrow Brew Co. “We’re extremely appreciative of the LCBO in making the Brew Aid series available in its stores, as we’re not only raising needed funds, but also generating a higher profile for the causes we support, since the charity is prominently featured right on the can.”

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