TORONTO — Topper’s Pizza Canada raised more than $44,000 during this year’s Feel Good campaign for The Hospital for Sick Children in Toronto, surpassing last year’s customer donations by over $10,000. The Toppazzini family donated $1 for every $5 raised, bringing the total donation to $53,547.60.
During the 10-week fundraising campaign, donations were collected via online, phone orders, in-store donation or by ordering the Topper’s Feel Good Meal created specifically for this campaign.
“At SickKids, we believe where you live shouldn’t determine if you live,” says Wendy Dempsey, manager, sponsorship and cause marketing, SickKids Foundation. “We were thrilled so many people chose to contribute to Topper’s campaign through its pizzerias across the province. These donations will be put towards the hospital’s highest priority needs, allowing us to help more sick children in need of specialized care from four corners of our province.”
The majority of the donations came from franchises outside of the GTA. “Our franchise partners really jumped on board with the program this year and our call centre was a huge driver of the campaign’s success,” says Karen Trottola, director of Marketing and Communication for Topper’s Pizza Canada.
Over the past four years, Topper’s Pizza Canada’s Feel Good campaign has raised more than $200,000 for SickKids.