TORONTO and NEW YORK — TouchBistro has launched TouchBistro Marketing, a marketing and customer relationship management (CRM) platform to help restaurants drive repeat business by connecting them with their guests. TouchBistro Marketing integrates with the company’s restaurant management platform, which includes POS, payments, loyalty, online ordering, reservations and more.
Specifically, TouchBistro Marketing allows restauranteurs to put their marketing on autopilot, segment diner data, automate marketing campaigns with custom promotions, collect diner feedback and create their own custom-branded web app.
By using TouchBistro Marketing, operators can increase profit margins, improve customer retention, increase brand awareness, enhance operational efficiencies and improve marketing program performance.
