Priszm has handled the marketing for promotions and product launches for all its restaurants as well as on behalf of the KFC franchise system in Canada. As part of the revised direction of KFC, Pizza Hut and Taco Bell in Canada under the new leadership of Sabir Sami, KFC Canada’s franchisor will now take on the role of leading marketing for the system.
As part of the transition, Steve Langford will be leaving Priszm as president of the KFC and Taco Bell brands before December 31, 2009. Former Tim Hortons executive Jim Robertson has been appointed COO of Priszm with responsibility for the 444 restaurants Priszm operates across Canada. Robertson was recently vice-president, Operations, at Priszm. “Jim has made a tremendous impact on our organization, elevating the performance of our operations team since the day he arrived,” said Bitove. “As we invest in upgrading our restaurants to give our customers a better experience, Jim will continue to hone our operations as we strive to run the best restaurants in Canada.”
In addition to its normal maintenance capital and point-of-sale upgrade programs, Priszm plans to invest more than $15 million in upgrading its restaurants in 2010.