NEEDHAM, Mass. — Tripadvisor has launched Menu Connect, an online listings-management solution that enables restaurants to easily publish, update and manage their menu and business information across an expansive network of sites.
Menu Connect utilizes SinglePlatform’s technology that was acquired by Tripadvisor in December 2019. This launch expands the U.S.- and Canada-based solution to restaurants all around the world.
“With the abundance of day-to-day responsibilities restaurant owners face, marketing and updating business information online is the last thing on owners’ minds, yet it is often the deciding factor for diners looking for somewhere to eat,” says Martin Verdon-Roe, general manager of Hospitality Solutions at Tripadvisor. “Menu Connect is a simple solution to make restaurateurs’ lives easier, so they can spend less time behind the computer and more time serving their guests a fantastic dining experience.”
A 2018 study by BrightLocal showed that 80 per cent of consumers lose trust in local businesses if they see incorrect or inconsistent information posted online. However, updating menus all over the Internet takes time that busy restaurateurs don’t have.
Menu Connect syndicates the information diners search for about a restaurant — including its location, hours, photos and menus — across the internet to many popular restaurant-discovery sites and apps, including Tripadvisor, Google, Yelp and more. Restaurateurs can use Menu Connect to view, add or change their menu, see a list of websites where their menu has been published and even update the menu information displayed on their restaurant’s own website from one platform.
Once a restaurant sets up Menu Connect, it also gains access to unique insights such as the total volume of menu views across all websites where its menu is featured, including a breakdown of new and returning customers in the past 30 days.
Tripadvisor also recently launched Contactless Menus, a free product that allows restaurants to create a menu QR code on Tripadvisor to download and place throughout their restaurant.
