Tripadvisor Launches New Identity Attribute for Hotels and Restaurants

Hotel room with a bottle of champagne with 2 glasses beside the bottle

TORONTO Tripadvisor has launched a new business-listing functionality to make its platform more inclusive of diverse communities using its influential website and app.

Businesses in the U.S. and Canada who have claimed their free listings can now voluntarily select from several attributes that help better represent their ownership and brand, inclusive of being:

  • Asian-owned
  • Black-owned
  • Disability-owned
  • Hispanic/Latinx-owned
  • Indigenous-owned
  • LGBTQIA+-owned
  • Veteran-owned
  • Woman-owned

Hundreds of businesses have already added an identity attribute to their Tripadvisor profile, prompting thousands of travellers and diners to discover them.

“Representation is significant to the millions of businesses listed on our platform — and to the hundreds of millions of travellers and diners they serve,” says Kanika Soni, CCO, Tripadvisor. “Enabling hotels and restaurants to celebrate their diversity is yet another way we deliver helpful guidance to those eager to support these businesses when visiting Tripadvisor.” 

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